Lanyards & badges gives Constant advertisement:
Customized badges and lanyards are a form of constant advertisement, unlike other products that are used for marketing.
when you invest in customized lanyards & badges; chances are that some people may preserve and use these items for years and these lanyards & badges will have the same potential for advertising they had years ago. A lanyard or badge with the company's name and logo on it serve as a constant reminder for you and your employees of what you are trying to offer your customers and the company's goals. .
Lanyards & badges are more than a marketing tool:
The best part of using lanyards & badges is that they are more effective than paper or TV advertisements; as the customer get very little in return; however, in case of customized lanyards & badges; their appeal lies in the fact that they are functional to all the customers as well as the employees, so when you use these promotional products, you are actually giving the customer something in return for spreading the word about your company.
Custom badges & lanyards also make wonderful gifts for your current and potential customers; these can also be used at an event that the company is hosting or participating in. For instance, many companies host sporting events these can be a marketing gimmick that includes customers and partners or it can be an intra company event to boost the morale of the employees; its always a hit at such events. If the company is hosting an event or participating in a public event like marathon; custom badges & lanyards can prove valuable for brand recognition.
Badges at seminars and other trade events:
There was a time when it was common to see people with a badge on their chest conveying their identity to people from other locations at trade events and other corporate shows. Badges are still being used for the purpose but today the badge holders have evolved into remarkably useful accessories offering writing instruments and pockets for notes. It is also possible to have electronic bar code identifiers in these badges so that you can ensure that only invitees attend an event. You can also use a hand held scanner to save information about the attendees along in a computer along with their requirements. Requests for literature can be sent to the home office almost instantly with these bar coded badges.
Lanyards as marketing items:
The lanyards are today wide enough to carry important information such as the company's logo as well as name. With recent innovations in digital printing technology it is now possible to have multiple repeats of the logo along the length of the lanyard. Numerous colours, dye sublimation and hordes of other printing technologies have given the lanyards of today an aesthetic appeal. .
